WHAT IS INTERCEPTAG?
IntercepTag is a full chain-of-custody production & technology platform that protects the integrity of content by detecting piracy and removing counterfeit books from the publishing chain.
BOOK PIRACY: WHAT'S AT STAKE?
Book piracy is an epidemic that costs book publishers around the world billions of dollars every year, and the damaging effects extend to the entire book publishing community. Authors, readers, distributors and retailers alike fall victims to piracy as the perceived value of books are diluted. Higher education books are especially prone to piracy, resulting in higher prices for teachers and students.
HOW IT WORKS
The IntercepTag platform involves applying a secure unique identifier code (UID) onto each book according to when and where it is manufactured. Once activated, the track and trace function is initiated and UIDs are scanned as books move throughout the supply chain to ensure authenticity.
As the UIDs are scanned, IntercepTag collects data, processes the information, highlights any fraudulent activity and provides robust analytics back to the Publisher.
TESTIMONIAL FROM PEARSON
“LSC has taken a leadership position to reduce the level of piracy affecting our industry by developing an anti-piracy solution that puts the publisher in control of identifying counterfeits. With academic books at the greatest risk of piracy, Pearson has committed to put IntercepTags on all higher education titles moving forward.”
– Ellen Bedell, Supply Chain VP of Pearson
Leveraging HP’s Link anti-counterfeit solution, each book has its own secure UID which is scanned for authenticity throughout the supply chain to identify counterfeits. The analytics dashboard provides data insights into where the piracy is occurring, enabling the Publisher to have complete control of their anti-piracy initiatives.
WHAT ELSE WE CAN DO FOR YOU
As a leader in publisher services, we have expertise, products and services across a full range of needs for publishers and offer unique comprehensive solutions for each client that simplify workflows, drive actionable insights to enhance efficiencies and increase sales.